Parth Shastri IIM Ahmedabad

Southern Sunrise: IIM-Ahmedabad course to decode tsunami of South movies

Published on October 10, 2022 AHMEDABAD: The first instalment of Ponniyin Selvan (PS) released last week has already become the fifth highest grossing Indian movie of 2022 with a collection of Rs 346 crore, according to IMDb. In fact, out of top five highest grossing films of the year, blockbuster Brahmastra is the only exception … Continue reading Southern Sunrise: IIM-Ahmedabad course to decode tsunami of South movies

Parth Shastri Education, MICA

‘Comedy was OTT remedy for Covid blues’

Published on March 11, 2021 AHMEDABAD: Cooped up at home, juggling between domestic chores and office assignments, what did India do with smartphones? The Indian OTT Platforms Report 2020 by MICA and Communications Craft revealed that the average respondent of the survey spent about 3 hours and 54 minutes on their smartphones, and watched videos … Continue reading ‘Comedy was OTT remedy for Covid blues’